8 Ways a Suffolk Property Management Expert Markets Rental Properties

Osprey Property Management   |   date February 2023

As property managers with years of experience in the industry, we can tell you that marketing a rental property is a crucial aspect of keeping it occupied and generating income for the owner. Whether you're a property owner just starting out or you have multiple properties, having a professional manage and market your properties can significantly reduce vacancy times and increase your profits.

The right Suffolk property management companies have a wealth of experience and resources to help property owners make the most of their investments. By working with a professional property manager, you can rest assured that your property is being marketed to its fullest potential and that you're getting the best possible return on your investment.

In this blog post, we outline some of the ways that a property manager can market your rental property and how this can help you reduce vacancy times and make more money.

1. Utilize Well-Known Rental Listing Sites

A crucial step in marketing a rental property is to get it listed on the right platforms. A professional property manager will be able to guide you on the best places to list your rental property and make sure it's visible to the right audience. 

Some ideal places to list rental properties include the MLS, Zillow, Rent.com, and Trulia. These platforms are widely used by renters and can help you reach a large audience quickly and easily.

Another best place to list rental property is a well-known property management company's website.

2. Create High-Quality Listings

Before your property is listed anywhere, creating a high-quality listing that will stand out from the competition is essential. 

A property manager can help you create an eye-catching listing that includes professional photos and descriptions that accurately highlight the best features of your property. Your listing should also include all of the information that potential renters will need to make an informed decision, such as the rent amount, the location, and the available amenities.

3. Utilize Social Media

Social media is a powerful tool for marketing rental properties, and a professional property manager will know how to use it to your advantage. They can create social media posts that showcase your property and share them with a targeted audience. 

By leveraging the power of social media, your property can reach a larger audience and increase the chances of being rented quickly.

4. Host Open Houses

While these may not happen as often as other methods for rental property marketing, open houses can be a great way to showcase your property and give potential renters a chance to see it in person. 

A professional property manager in Suffolk can help you plan and host open houses that attract a large number of potential renters. They can also answer questions and provide information about the property, which can help build trust and increase the chances of it being rented.

5. Network with Local Real Estate Agents

Another way to market your rental property is by networking with local real estate agents. 

Real estate agents have access to a wide range of resources and tools to help you market your property more effectively. A professional property manager will have established relationships with local real estate agents and can help you tap into this network to reach a larger audience. 

6. Offer Incentives

Offering incentives can be an excellent way to attract renters and reduce vacancy times. Property managers can help you create and implement a program of incentives that will entice potential renters to choose your property. 

Some of the most effective incentives include reduced rent for the first month, waived application fees, and flexible lease terms.

Online Real Estate Search On Computer-17. List Rental Property for Free

You can also list rental property for free on websites like Craigslist and Facebook Marketplace. 

While these platforms may not reach as large an audience as paid listing services, they can still be effective for reaching a local audience. A property manager can help you create effective rental listings and promote them to the right prospective tenants on these platforms

8. Utilize Virtual Showings

Instead of open houses, property owners can benefit from virtual showings that allow potential renters to tour your property from the comfort of their current home. Virtual showings are a great way to give potential renters a feel for the property without the need for an in-person visit. 

Property management experts can help you create a virtual tour of your property that showcases its best features and makes it appealing to potential renters. In addition, virtual showings can be done through a variety of platforms, including video conferencing tools like Zoom and Skype. Your property manager can lead the virtual tour and answer questions from potential renters in real time. 

The Best Suffolk Property Management Helps Reduce Vacancies With Expert Marketing

Working with a professional property manager can help you reduce vacancy times and make more money by marketing your rental property effectively. Whether you're looking to list your property on the best platforms, create high-quality listings, utilize social media, host open houses, network with local real estate agents, offer incentives, or use virtual showings, a property manager can help you get the best results. 

In Suffolk and the surrounding areas, reach out to Osprey Property Management for expert rental property marketing! Our team has the experience to list properties and get them rented quickly to reduce vacancy times. 

Learn more about finding the right property managers with our free resource, the "Guide to Finding the Best Property Manager in Hampton Roads!"

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